The following information outlines the core visual elements that make up the Public Affairs Company brand identity and visual design system. Use the toolkit to create brand assets in a clear and consistent way.
The recommended minimum width for the primary logo is 120px for digital use and 25mm for print.
Below these sizes, the simplified icon version should be used.
SVG files are recommended wherever possible, as they remain sharp at any size.
Clicking on the colours below will copy the HEX reference which we recommend for general digital use. (RGB can also be used).
The CMYK colour reference should be used for print.
CMYK: C: 96 M: 66 Y: 12 K: 1
RGB: R: 8 G: 85 B: 150
Hex: #035495
CMYK: C: 0 M: 34 Y: 78 K: 0
RGB: R: 249 G: 181 B: 73
Hex: #f9b448
CMYK: C: 5 M: 4 Y: 4 K: 0
RGB: R: 244 G: 244 B: 244
Hex: #f4f4f4
CMYK: C: 58 M: 49 Y: 49 K: 42
RGB: R: 89 G: 88 B: 86
Hex: #595856
If these fonts aren’t widely supported, the default fallback font is Aptos designed by Steve Matteson.
An example of this is email signatures or shared document templates where the fonts might not be available to the end user.
Custom Font by Typesketchbook
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Google Font by Steve Matteson
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
